Our Story

An obsession that becomes a passion, a dream that comes true… Maria Francesca Milani, starts early her trip between Piacenza and Florence.

After a degree at Polimoda Institute of Fashion, she completed her training in renowned “Style Department “, until the opening of her own Label.

Her first collections were inspired by a trip to New York where the designer went through a journey of experiences made of geometric shapes and typical styles of American’s contemporary art, an urban style made of simple but eccentric shapes, of content, stylish and shocking elements at the same time. Elegance and glamour melt in a proposal of style that spontaneously reveal the Chic side of New York nightlife.

Thus MFM was born, a brand that can release smile and femininity for every age woman, those who are always passional, addicting but also international, the designer was able to attract audience with her creations, with the result of a new way of life, to live life with humor without giving up a little bit of seduction.

In 2018 Maria Francesca Milani met, it’s not know if for fate or chance, Chiara Lombi, young designer with the same artistic background, graduated at the same Fashion Design Institute, Polimoda, coming from and born in the same city. Together the two young designers founded “Female in Wonderland”, an all female company which entrench the roots in the MfM mark, with a new vision that focuses on expand their way of think for an international expansion generated from the marriage of their minds.